Latest Update to Salesforce: Summer ’19

On June 17th, Salesforce released their Summer ‘19 release update for the platform. As with every release, it’s full of useful improvements across the board, whether you’re in sales, marketing or IT. We’re breaking down the top notes by category to give you a brief overview of improvements, so you know what to expect before doing a deep dive on Salesforce.com. 

SALES 

For Sales Professionals, the Summer ‘19 release offers: 

• Greater productivity benefits 
• Enhanced High Velocity Sales 
• Improved Einstein Activity Metrics 
• CPQ: Einstein Pricing Guidance enabled 

SERVICE 

For Service Professionals, the Summer ‘19 release brings more productivity and customization: 

• Digital Engagement: Agent Initiated Messaging helps your agents resolve customer service problems faster 
• Enhanced Einstein Bots and Macros better streamline workflows for your reps 
• Improved Field Service Lightning capabilities 
• View long-cycle jobs by month 

MARKETERS 

For Marketing Professionals, the Summer ‘19 release brings several new integrations, including: 

• Advertising Studio’s integration with Pinterest 
• Advertising Studio’s integration with  Google Customer Match 
• Marketing Cloud integration with Google Analytics 360 enhancements 
• More customizable ad experiences for customers directly on the social platform 
• Leverage more data with customized solutions 

IT 

For IT Professionals, the Summer ‘19 release includes: 

• Expanded Lightning features 
• New Lightning productivity features combined with Einstein Analytics’ intelligence features 
• New GDPR guidelines enforced across the system 
• Mobile Publisher Enhancements 
• New and improved Accelerators 

To learn more about the specifics of the Summer ‘19 Salesforce release, visit the latest release page at Salesforce.com. You can watch training videos from the release team, and download thorough PDFs with in-depth information about all the latest features from this release.